There are over 60 million missing girls in India (they were either aborted before birth, killed once born, died of neglect just because they were girls, trafficked, or given away in child marriage). This stems from disregarding the value of its women for centuries. Rescue Pink works to change this through rescue, prevention, and awareness.

Rescue Pink’s vision is to create an India where a girl’s value is respected.

We focus in rural India to rescue girls by planting centers in strategic locations offering alternative options through our prevention models and by creating awareness. Rescue Pink has a commitment to keeping families together, with an emphasis on changing the mindset.

The devaluing of women and girls in India has a dire ongoing affect, but many are desensitized to it. We work to create awareness through campaigns in urban, rural, and educational settings.

Our prevention models include counseling services for at-risk girls and women under pressure, after school and life skills programs for girls, medical camps, nutrition to pregnant and lactating women and financial empowerment to moms including support groups and entrepreneur training.

In just 19 months Rescue Pink has grown to having 3 centers in 3 states, working with over 100 little girls and their families. Offering Pregnant and Lactating programs to over 50 mothers and their baby girls, and 87 women with at risk little girls currently in our Entrepreneurship Programs. Our fourth center is already funded and will launch this August.

Our goal is to empower the moms of these at-risk little girls in a self-sustainable way, to help them rescue their own girls, keep families together, build courage in the moms to stand on her own two feet and show her value to the family. Then, together with Rescue Pink’s influence, we build confidence and empowerment into the little girls in order to create a sustainable change among the masses in the areas where we work.

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